Stay Close After the Sale


Customers hate a ‘love’em-and-leave’em’ relationship. Yet most salespeople offer just that. Once the sale is made the customer goes back to feeling like a stranger.
Phenomenal Follow-up
Look for opportunities to contact the customer after the sale.

Establish an ongoing friendship and they’ll keep coming back.

Some ideas for contacting the customer after the sale:

  • Mail thank you notes.
  • Call to be sure the product/service met their needs.
  • Send out new product information.
  • Send clippings of interest or newsworthy information that may reassure the customer of his good purchasing decision.
  • Send birthday and holiday cards.
  • Invite them to participate in a focus group.
  • Call to thank them for referrals.