Gravina, Smith, Matte & Arnold Marketing and Public Relations(GSMA) has welcomed Jessica Alpern as public relations and marketing coordinator.

In the position, Alpern supports the development and execution of media relations, marketing communications and advertising coordination for ongoing client programs.

Alpern joined the firm from WINK-TV in Fort Myers, where she served as the station’s lead morning reporter and fill-in anchor. She is an Emmy-winning television reporter whose stories have run on CNN, CBS and Inside Edition. The National Academy of Television Arts & Sciences awarded her an Emmy in writing and in arts, entertainment, and cultural affairs. Alpern previously worked as a reporter and digital content producer at WSFL-TV, a Tribune Broadcasting station in Fort Lauderdale.

Alpern graduated from the University of Florida with a bachelor’s degree in telecommunication news and minor in business administration with a concentration in accounting.