New Jewelry Superstore in Naples


Certified Jewelers in Naples combined their two retail locations into one 6,000-square-foot jewelry superstore in Greentree Center on Immokalee Road. Doors opened on November 4th.

Why is the Superstore a good thing for Naples? According to Rick Grimes, owner and founder of Certified Jewelers, “People don’t have to go anywhere else to look for something. If we don’t have it, and we don’t have it at the right price, I honestly don’t know where they could get it. There’s nowhere else in the Southwest Florida market that I know that can compete with us on inventory and price. It’s just not possible.”

Rick Grimes owner of Certified Jewelers

Grimes said the new Superstore has over 100 cases of diamond jewelry, precious stone jewelry, estate jewelry, and pre-owned Rolex watches. The store is staffed by jewelry veterans, some of whom have been with Grimes almost since he first began selling jewelry in Southwest Florida back in 1981 under the Henrick’s name.

Inside the store, customers can watch through glass windows as two jewelry artisans design and craft original pieces.

“We make over 50% of the jewelry we sell,” said Grimes. “That’s one reason our prices are so low.”

These same jewelry craftsmen also repair all types of jewelry on premises.

“We never send anything out for repair. All repairs are completed in our store,” said Grimes.

A special section of the Superstore has been reserved for buying old jewelry. Certified Jewelers purchases gold, diamond, and silver jewelry, old watches, even silver flatware.

“Everything inside our new Superstore is new,” Grimes said. “New lighting. New carpets. It’s a real superstar of a store. Everybody who comes in is amazed when they walk through the doors for the first time.”

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