Business 5 in 5 with April O’Leary

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5 Questions in 5 Minutes

An interview with April O’Leary, Owner of O’Leary Publishing

What does your company do?

I am a book publisher for business professionals and people who want to leave a legacy. What type of clients do I work with? Mostly, people who have a story sharing positive impact, a lot of nonfiction and memoirs, and people who have growing businesses that want to market and leverage their message to a wider audience to grow their brand and their visibility.

And, how did you get into this position?

Well, I was that client. I was that person. In 2010, I had my own business and I found that I got asked a lot of the same questions all the time. And I had clients who were working with me one-on-one who all had the same problems that they were trying to overcome. And so I was a life coach, and I wrote a book specifically targeting the clients I was working with to help them with those same issues. And that book opened a lot of doors for me professionally.

I put on two conferences. I ran an eight-week course based on that book. I did a lot of interviews and speaking on that book. And so, over the years, I wrote three more books and I had people continually asking me about books and I just decided that it would be a nice offering to help others do the same.

How do you gauge success professionally?

I gauge success by helping a client achieve their intended outcome. Each author I work with has a different vision for what their book is going to do for them. And I talk to them about that at our first meeting. Some people want the book to just serve as a memoir or history of their life and share that with their friends and family, and other people have achieved bestseller status with their book. I have one client who’s running for governor in his state. And so, I think it depends on my ability to meet the needs, and the expectations, of the clients and the authors that I work with.

Do you have an example of a success story that you can share?

I would love to. One of our first authors is a police chief who lives in the northeast corner of the state of Washington. He has a very specific affinity for the second amendment and felt that was being threatened in his state. And he put up a Facebook post that went viral in his small town.

He reached out to me about writing a book because the news circuit wasn’t really giving him the opportunity to expound on the message that he valued so much. And so we wrote this book and published it. And the book hit best seller status. He traveled around his state speaking and shaking hands and meeting a lot of people.

And now he’s the one that is running for governor of his state. It’s been an exciting ride for him. And that was literally one year ago this month (when he contacted me).

What do you see on the horizon for O’Leary Publishing, as well as the publishing industry in general, within, let’s say, the next five years?

That’s a great question. I always get asked, “Do people read print books anymore?” And the truth is, and I see it, is that 80% of book sales are still print books. And I know that I love to have print books. There’s a feeling about it. We have a brand new cookbook that’s coming out next month and it’s a hardcover, glossy book with pictures, photographs, and that that just wouldn’t translate into digital.

So, despite the digital environment we live in, I still think print books are going to be highly consumed as they are now. And I also see O’Leary Publishing, our ability to reach the business network of people that really need to use their time wisely and bring in the right types of leads for their businesses and educate their customers long before their customers may reach out to them. A book is a great way to do that, to add trust and credibility, and to help them really have a valuable marketing tool that will leverage their time in a positive way. So, I think that book publishing is here to stay!

This has been a presentation of American business writers. Clear, concise communication for your business. Visit us at americanbusinesswriters.com

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This has been a presentation of American Business Writers. Clear, concise communication for your business. www.americanbusinesswriters.com