Prima Luce LLC has introduced Jeff Barney as vice president of business development. Prima Luce on the Waterfront is a luxury two-tower high-rise condominium community on the banks of the Caloosahatchee River, now in the pre-sale phase of construction.
Is Free Shipping Worth it? E-commerce is expected to grow from $1.47 trillion in 2014 to $2.36 trillion in 2018 - impressive numbers! UPS (United Parcel Service) recently unveiled their latest report "UPS Pulse of...
SCORE Naples will host “Building Your Brand,” a graphic design and marketing-centered workshop, from 5:30-7:30 p.m. on Nov. 1 at Naples Accelerator. Designer Assistance’s Katelyn Cassio will present on the importance of building a strong branding concept vs. focusing on just a logo design; why choosing the right fonts, colors,...
You've spent hours creating, researching and writing content for your website every month. You know it's what your customers want. But are you promoting your new content on social media to gain new audiences? Here're a few ideas:  Embrace the visual. Statistics show that when you use a photo with your...
Marketing and public relations professionals in Southwest Florida have launched an effort. The goal is to share positive aspects of the region on social media in response to water quality issues. Employees of firms including iPartnerMedia, CONRIC PR & Marketing, M&M Multimedia, Pushing the Envelope, SEO Mechanic, Testimonial Tree, TLC...
Email Marketing is Alive and Well It's affordable, personal and proven to have significant ROI. You didn't hear me say it was easy. Sure, we all want to be an overnight success, but that isn't realistic. Once you've made the decision to use email marketing to promote your business, there are...
Is Your Shipping Box the Typical Cardboard Brown?  Recently I placed an order at Amazon. Two days later it arrived, but the box was not cardboard brown. It was colorful, fun and inviting. Sure, it was an advertisement for the Minions movie but it made the experience more exciting. Plus, I didn't want to...
Samantha Scott, president of Pushing the Envelope (PTE), will present “Marketing to Millennials” during Pushing the Envelope's ‘Power Hour’ event, held from 4:30-5:30 p.m. on Aug. 30. Scott will take attendees on a trip inside the mind of the largest generation, help them understand what drives the audience, and how to best communicate with and...
Who Doesn't Love 'Shiny New Objects'? New customers can feel like 'shiny new objects', but remember to reward your existing customers! Consider sending them a special promotion to show your gratitude. Plus it's extremely expensive to seek new customers.
Find the optimal time to reach your audience by testing different days and times to send email marketing messages. Let's say you run a restaurant that is busy Friday, Saturday, and Sunday. But Monday and Tuesday are quiet. Create a special and send out your email message mid-Monday afternoon. People are still tired from the weekend and may not...