Are you Up-Selling and/or Cross-Selling? Up-selling and cross-selling are popular approaches to increase average order size and total revenue. Have you ever experienced a restaurant server that describes an appetizer in such exquisite detail that your mouth starts watering? And earlier, when you walked into the restaurant you said "no...
Lead Generation takes time and experimentation. Use email to confirm interest. People who quickly take action to show interest in your brand are likely going to be your next group of top-performing customers. Studies show that people who respond to confirmation emails are future winners for the business. Those who do...
You can only say 'Honest' so many times   You know you are an honest company, but you need another way of saying the word honest - give these a try: Straight talk about the plain truth the truth about candid straight-forward forthright up-front hard-hitting sincere genuine plain English cold hard facts ...
Hmmm…when was the last time you shared content with a power referral source? I bet it's been awhile. It's time to pick up the telephone to connect when and how you'll share each other's content. By sharing content, you are reaching their audience - getting your name out there to...
A few opening questions   Isn't it time you...? Want to stay abreast of...? Are you curious about...? Will you be ready for the...? Did you ever ask yourself...? Don't you wish...? Wouldn't you like to...? Have you ever thought about...? What's the most effective way...?  
Did you have abandoned carts this Holiday season?  Every e-commerce site experiences cart abandonment. Even when you walk into a brick-and-mortar store, you don't always make a purchase. Take a moment to review your shipping charges. Why? Because 28% of shoppers abandon their online shopping carts because of unexpected shipping...
Selling a product?  Make sure it looks awesome! Professional looking photography is key. Even a $100,000 car will look bad if the photos are amateurish. Care about your product, care about the photography. Your website visitors must feel confident and your photos speak 1,000 words.
Customers hate a 'love'em-and-leave'em' relationship. Yet most salespeople offer just that. Once the sale is made the customer goes back to feeling like a stranger. Look for opportunities to contact the customer after the sale. Establish an ongoing friendship and they'll keep coming back. Some ideas for contacting the customer after the...
This is very interesting - 80% of buyers want to continue to receive content after a sale is completed per a report from Eccolo Media. Do you have a strategy to stay in touch with customers who've made purchases? If yes, it's time to review your messages and touch-points. If nothing is in...
Always ask a satisfied customer for the names of people who might also like to buy from you. Get addresses and phone numbers and follow-through with a call or card. While this is a common practice among large ticket sales, it can also be used in hundreds of other situations. Suppose...