A few opening questions   Isn't it time you...? Want to stay abreast of...? Are you curious about...? Will you be ready for the...? Did you ever ask yourself...? Don't you wish...? Wouldn't you like to...? Have you ever thought about...? What's the most effective way...?  
Are you Up-Selling and/or Cross-Selling? Up-selling and cross-selling are popular approaches to increase average order size and total revenue. Have you ever experienced a restaurant server that describes an appetizer in such exquisite detail that your mouth starts watering? And earlier, when you walked into the restaurant you said "no...
Whether you are a big corporation or a small one-person company, the world is watching you.  You may not realize it but this could be the only perception a person will have of your company. What are you telling them? Are you branding your company as helpful, timely, resourceful...