Did you finish your 2018 plans to improve your company's performance? Three key focus areas: Goal Setting Forecasting Budgeting   Schedule time with yourself today to complete your firm and solid foundation for a successful year. Marketplaces - Consider using a Daily Deal program to sell your extra products from the holidays.
It's so easy for your website updates to fly right out the window...I know I've been there too. It seems my list is so big that I don't get anything completed. But when I switched to 'eating frogs first' - it all changed. Mark Twain famously said that if the...
FTC Releases New Guidelines for Endorsements, Social Media, Contests, etc.  Every day you run into obstacles in your business that you must overcome, laws change, social media is a challenge, new technologies released for you to install - the list never ends! Recently the Federal Trade Commission has released their Guidelines...
In my email campaigns, I don't always want to start with 'Dear' Dear is a very formal and traditional greeting. In today's informal work, depending on your audience, using other salutations is appropriate. Here are a few examples: Hello, Hi There, Hi, Good Morning, Greetings and even Hey!
F.O.M.O. What?  Fear of Missing Out How many times have you made a purchase because it was a 'limited-time offer', while supplies last'? F.O.M.O. works. Use it sparingly, though; creating a false sense of scarcity will eat away at your costumer's trust. Kick around the idea of utilizing F.O.M.O. with a limited-time offer.
Managing your website content strategy isn't simply speaking about it.  That's not enough.  You've got to write down your ideas. The ideas come when you are standing in line at the grocery store, attending a meeting, watching TV, playing with the kids, etc. Most of us have a Smart Phone at our fingertips....
Did you know that successful CEO's read 30 minutes every day? They read about their industry, how to be a better leader, positive motivation, etc. Don't wait, block out 30 minutes on your calendar now.
Want to increase your Facebook reach?  Cross-promote your posts with other referral sources. You'll reach their following and they will reach yours. I bet you've already thought of other ways to cross-promote. What are you waiting for - go for it!  
Often our service position gives an opportunity to anticipate and meet customer needs with add-on sales. This isn't high-pressure selling. It can be a real service to your customer. Examples: A shoe salesperson asks a customer if they would like to try some new lifetime guarantee socks or comfortable, padded...
Flatter your customers and see the difference it can make. A few ideas: We extend this invitation to a special few You demand the best You're the toughest critic we know You are among the first to receive this special offer You're going places You strive for excellence You chart...