Direct Mail Is Still Alive Direct Mail is a powerful marketing tool when executed correctly. This is not a guide on design, format, postcard vs. letter, etc. but what works best:  Generate traffic to a...
Do you have 'calls to action' on your website?  Website visitors need reminders and guidance as to what you want them to do. Lead them to take action. Read through your website today to see if you are taking your website visitors where you want them to go!
Keeping track of belongings during a move doesn't have to be complicated. Suggest these tools to help you and your business stay organized. These programs can also help create an inventory as you settle in to your new home or office. This is especially useful in the event of...
Do you have an indispensable product or service?  Here're a few creative words to the rescue: A Must A Necessity Invaluable Essential Imperative Obligatory Significant Critical Urgent Consequential A Prerequisite The Primary The Heart of The Key to Vital
Tweets with images are 94% more likely to be shared, and photos on Facebook get 53% more likes.   Start taking pictures today. Digital Marketing: Change spring themed messaging to summer on all promotions, advertisements, email marketing campaigns, websites, etc.
SCORE Naples will host “Power-of-the-Inbox: Not Your Grandparents' Email Marketing,” from 9:30-11:30 a.m. on Aug. 18 at the Naples Accelerator. Barbara Langdon, owner of Marketing Momentum LLC, will present the workshop. Langdon has been helping small companies for 15 years to succeed using email and social media marketing to grow sales and profits, and...
Allyn International Services Inc. has hired Joshua Solow as global sales and key account team manager, based in the firm’s Fort Myers headquarters. Solow’s work will encompass business development and marketing activities for prospective clients, including proposal preparations. Solow...
Tip for Email Marketers - Segment, Segment, Segment!  The more emails you send, the more you'll learn about your email list: what specific interests they have how they respond to certain messaging the most appropriate time to send how often they want to hear from you and other vital data...
What is one of the top website pet peeves?  Contact information is not displayed on every website page. This is like giving a prospect your business card but your contact info isn't on it! Make sure you have this info displaying prominently on all of your website pages: Business Name Address...
Do you have an employee or other person managing your social media? If yes, do you have the username and password to access the social media websites should they leave? Recently one of our customers called us in a panic. They realized they could not access their social media on Facebook...