The Florida Public Relations Association (FPRA) Southwest Florida Chapter will present a workshop regarding Programmatic Digital Advertising. The workshop is from 11:30 a.m. to 1 p.m. on July 11 at The Edison Restaurant, 3583 McGregor Blvd., Fort Myers. The luncheon features Krista Cartee, vice president of sales and marketing for TargetonStar, a national digital advertising company. Programmatic...
Facebook is rolling out the availability to have a video as a Facebook cover rather than a picture. This is huge from a marketing perspective. You can now craft a message for when people land on your Facebook business page. It must be 20-90 seconds in length and 820 x 312 pixels....
What is one of the top website pet peeves?  Contact information is not displayed on every website page. This is like giving a prospect your business card but your contact info isn't on it! Make sure you have this info displaying prominently on all of your website pages: Business Name Address...