Ask for Referrals

Always ask a satisfied customer for the names of people who might also like to buy from you. Get addresses and phone numbers and...

Stay Close After the Sale

Customers hate a 'love'em-and-leave'em' relationship. Yet most salespeople offer just that. Once the sale is made the customer goes back to feeling like a...

Professional Product Photographs are a Must!

Selling a product?  Make sure it looks awesome! Professional looking photography is key. Even a $100,000 car will look bad if the photos are amateurish....

Go for the Add-On Sales

Often our service position gives an opportunity to anticipate and meet customer needs with add-on sales. This isn't high-pressure selling. It can be a...

Stay in Touch with Customers

This is very interesting - 80% of buyers want to continue to receive content after a sale is completed per a report from Eccolo Media. Do...

Got Coupons?

Got Coupons? There is strong evidence showing that coupons are much more effective than promotional mailings: Coupons have a 34% higher unique click rate and...

Generating Leads

Lead Generation takes time and experimentation. Use email to confirm interest. People who quickly take action to show interest in your brand are likely going...

Preventing Cart Abandonment

Did you have abandoned carts this Holiday season?  Every e-commerce site experiences cart abandonment. Even when you walk into a brick-and-mortar store, you don't always...

Don’t Forget to Ask for Referrals!

Always ask a satisfied customer for the names of people who might also like to buy from you. Get addresses and phone numbers and...

F.O.M.O.

F.O.M.O. What?  Fear of Missing Out How many times have you made a purchase because it was a 'limited-time offer', while supplies last'? F.O.M.O. works. Use it...