Often our service position gives an opportunity to anticipate and meet customer needs with add-on sales. This isn't high-pressure selling. It can be a real service to your customer. Examples: A shoe salesperson asks a customer if they would like to try some new lifetime guarantee socks or comfortable, padded...
This is very interesting - 80% of buyers want to continue to receive content after a sale is completed per a report from Eccolo Media. Do you have a strategy to stay in touch with customers who've made purchases? If yes, it's time to review your messages and touch-points. If nothing is in...
Got Coupons? There is strong evidence showing that coupons are much more effective than promotional mailings: Coupons have a 34% higher unique click rate and a 48% higher revenue per email rate. What will be your next coupon offering? Post-Holiday Tip - Brainstorm to uncover new ways to sell your excess holiday inventory...
Lead Generation takes time and experimentation. Use email to confirm interest. People who quickly take action to show interest in your brand are likely going to be your next group of top-performing customers. Studies show that people who respond to confirmation emails are future winners for the business. Those who do...
Did you have abandoned carts this Holiday season?  Every e-commerce site experiences cart abandonment. Even when you walk into a brick-and-mortar store, you don't always make a purchase. Take a moment to review your shipping charges. Why? Because 28% of shoppers abandon their online shopping carts because of unexpected shipping...
Always ask a satisfied customer for the names of people who might also like to buy from you. Get addresses and phone numbers and follow-through with a call or card. While this is a common practice among large ticket sales, it can also be used in hundreds of other...
F.O.M.O. What?  Fear of Missing Out How many times have you made a purchase because it was a 'limited-time offer', while supplies last'? F.O.M.O. works. Use it sparingly, though; creating a false sense of scarcity will eat away at your costumer's trust. Kick around the idea of utilizing F.O.M.O. with a limited-time offer.
You can only say 'Honest' so many times   You know you are an honest company, but you need another way of saying the word honest - give these a try: Straight talk about the plain truth the truth about candid straight-forward forthright up-front hard-hitting sincere genuine plain English cold hard facts ...
A few opening questions   Isn't it time you...? Want to stay abreast of...? Are you curious about...? Will you be ready for the...? Did you ever ask yourself...? Don't you wish...? Wouldn't you like to...? Have you ever thought about...? What's the most effective way...?  
Are you Up-Selling and/or Cross-Selling? Up-selling and cross-selling are popular approaches to increase average order size and total revenue. Have you ever experienced a restaurant server that describes an appetizer in such exquisite detail that your mouth starts watering? And earlier, when you walked into the restaurant you said "no...