Small businesses are the engines of America’s economy. The U.S. Small Business Administration and the SCORE Association are celebrating National Small Business Week May 5-11 with free webinars.  SCORE Southwest Florida is providing low-cost local learning...
Lee County Economic Development has launched the area’s first Opportunity Zones website at www.leecobiz.com. Opportunity Zones are designed to spur economic development in economically distressed communities where new investments, under certain conditions, may be eligible for preferential tax treatment. 
The Southwest Florida Regional Technology Partnership (SWFRTP) has announced the finalists for the 11th annual Technology Awards. The finalists for the Innovention Award are Cigent Technologies, Vectra Digital and VeraData. The finalists for the Transformation Award are...
Ann E. Joyce is the chief customer officer and executive vice president of technology, supply chain and field operations at Chico’s FAS. She will be the keynote speaker at the 11th annual Technology Awards Dinner presented by Southwestest Florida Regional Technology Partnership...
Artificial intelligence and its role in marketing will be the topic of a community guest lecture at 12:30 p.m. on Tuesday, March 19th, at Florida SouthWestern State College. Harrison Ambs, Vectra Digital's chief strategy officer, will speak about his...
The Florida Small Business Development Center will host a no-cost workshop at 8 a.m. on Jan. 23 in the Port Charlotte office about business cybersecurity. The “Byte-Size Small Business Cybersecurity Program” will provide education and a resource guide to protect businesses and their customers, employees,...
SCORE Naples will host “Building an E-commerce Business - Learn the Right Strategy” from 9:30-11:30 a.m. on Feb. 16 at the Naples Accelerator. Chris Brenner, who has run e-commerce for more than 10 years, will present the event. Brenner has sold merchandise on...
Clean Your Database Often We know you invest time in creating and training your employees to add new prospects and customers to your marketing lists. When done right, this can still be a time-consuming task, but when done wrong it is impossible to...
Direct Mail Is Still Alive Direct Mail is a powerful marketing tool when executed correctly. This is not a guide on design, format, postcard vs. letter, etc. but what works best:  Generate traffic to a...
Earn Purchasers Trust Gaining trust in face-to-face meetings is more than just your words. It is how you say the words, your tone, your body language, your appearance, etc. Your online customers don't have that luxury, they only see and read through your...