Artificial intelligence and its role in marketing will be the topic of a community guest lecture at 12:30 p.m. on Tuesday, March 19th, at Florida SouthWestern State College. Harrison Ambs, Vectra Digital's chief strategy officer, will speak about his...
The Florida Small Business Development Center will host a no-cost workshop at 8 a.m. on Jan. 23 in the Port Charlotte office about business cybersecurity. The “Byte-Size Small Business Cybersecurity Program” will provide education and a resource guide to protect businesses and their customers, employees,...
SCORE Naples will host “Building an E-commerce Business - Learn the Right Strategy” from 9:30-11:30 a.m. on Feb. 16 at the Naples Accelerator. Chris Brenner, who has run e-commerce for more than 10 years, will present the event. Brenner has sold merchandise on...
Clean Your Database Often We know you invest time in creating and training your employees to add new prospects and customers to your marketing lists. When done right, this can still be a time-consuming task, but when done wrong it is impossible to...
Direct Mail Is Still Alive Direct Mail is a powerful marketing tool when executed correctly. This is not a guide on design, format, postcard vs. letter, etc. but what works best:  Generate traffic to a...
Earn Purchasers Trust Gaining trust in face-to-face meetings is more than just your words. It is how you say the words, your tone, your body language, your appearance, etc. Your online customers don't have that luxury, they only see and read through your...
What to Look for When Defining Your Best Customers You and your team spent many hours tracking down your perfect customers. Ideal customers take many forms and probably don't resemble each other as you might expect. With the...
Make the most of the Holiday Shopping Season The Holiday shopping season is jumping into high gear. Your customers will see an influx of promotions, recommendations, flash sales, free shipping offers, last minute gift ideas, etc.
When was the last time you posted a video to Facebook?  Videos uploaded directly to Facebook get better organic reach than other types of posts. Sure, upload your video to YouTube but also do a direct upload to Facebook…the...
Oh my, I've got to write another tweet - what do I write about now!?  Create a quiz!  This will initiate a conversation that generates responses and traffic. Pick a topic that resonates with your audience....
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