Earn Purchasers Trust Gaining trust in face-to-face meetings is more than just your words. It is how you say the words, your tone, your body language, your appearance, etc. Your online customers don't have that luxury, they only see and read through your...
What to Look for When Defining Your Best Customers You and your team spent many hours tracking down your perfect customers. Ideal customers take many forms and probably don't resemble each other as you might expect. With the...
Make the most of the Holiday Shopping Season The Holiday shopping season is jumping into high gear. Your customers will see an influx of promotions, recommendations, flash sales, free shipping offers, last minute gift ideas, etc.
When was the last time you posted a video to Facebook?  Videos uploaded directly to Facebook get better organic reach than other types of posts. Sure, upload your video to YouTube but also do a direct upload to Facebook…the...
Oh my, I've got to write another tweet - what do I write about now!?  Create a quiz!  This will initiate a conversation that generates responses and traffic. Pick a topic that resonates with your audience....
10 Best and Worst Performing Words in Email Subject Lines Recently Adestra reviewed more than 3 billion email sends that were part of 125,000 global email campaigns. The researchers selected the 300 most popular single words, characters, and two-word phrases. Here are the...
Wish to Sidestep the Spam Folder? Spam is the scourge of the Internet. From phishing messages to malicious attachments and links to viruses, it affects all of us. If you are running email marketing campaigns, your goal is to get past the spam...
Do you always use the same three opening statements? I know I do. I researched a few other possibilities. Give one of these a try: It's no secret thatWe'll change your mind aboutJust wait untilThe results are inNow you...
Website Mistakes that Kill Search Engine Rankings All search engines are constantly updating their algorithms to allow for more 'user-friendly' content. Keeping up with search engine changes can make your hair turn gray sooner rather than later.
Marking the anniversary of the first usage of the Internet to send a message electronically, way back in 1969. Let's not draw attention to the fact that the system crashed half-way through sending it, though….